TRIUMPH TXP
Triumph is making bold moves into the off-road market — and this launch needed to make an IMPACT.
For the very first time, Triumph introduced bikes designed specifically for kids. Together, we explored the vision and mission behind the product and translated it into a compelling creative concept. From the earliest drafts through to the final delivery, we managed the full production process, crafting a story that brings the new TXP range to life.
Introducing the NEW
Triumph TXP Range
Every rider’s story begins with a first chapter — and the TRIUMPH TXP-12 is exactly that.
The main concept film for the TRIUMPH TXP Range highlights the full versatility of the bike. Whether child or adult, the TXP family covers every stage of the journey.
With this in mind, we shaped the narrative around the rider’s progression — from the very first moments on two wheels to a lifelong passion for riding.
Triumph TXP-12 & TXP-16
| Features Benefits
The Features & Benefits Series for Triumph
This series was designed to highlight every detail of TRIUMPH’s new product line. Beyond modern graphics, animations, and creative B-roll, we pushed the visual language further. Together with our VFX artist, we developed dynamic outline effects that pinpoint specific parts of the bike — giving the films a bold, contemporary style that matches the innovation of the product itself.
Triumph TXP-20 & TXP-24
| Features Benefits
Every product deserves to be presented in its own unique way.
To ensure each new feature and function received the attention it deserves, we created two individual films within the series — one showcasing the TXP-12 & TXP-16, and another dedicated to the TXP-20 & TXP-24.
This approach allowed us to highlight the strengths of each model while giving the entire range its own distinctive voice.
